The world’s top game festival – 特点 2025 British Academy of Film and Television Arts Game Awards (BAFTA Games Awards) came to a successful conclusion in London. As the trophy manufacturer of this ceremony, MC ART AWARDS provided trophy design for the BAFTA Game Awards for the first time, redefining the integration of game art and physical aesthetics with innovative craftsmanship and sustainable concepts as the core.
Trophy Design:
Dynamic Dialogue between Digital and Reality
The trophy takes “connection and evolution” as its core concept, inspired by the dynamic nature of game interaction and future technological aesthetics. The main structure adopts a spiral metal frame, symbolizing the breakthrough of the game industry in technological boundaries; the surface presents a pixel matrix texture through nano-level laser engraving technology, paying tribute to the digital gene of electronic games
Technology Innovation:
Technology Driven and Environmental Commitment
MC ART AWARDS adopts a composite process of “AI Generative Design + Hand-made Precision Casting”. Each trophy has gone through 14 processes and took more than 100 hours to complete.
In terms of materials, the team selected 100% recyclable aerospace-grade aluminum alloy, and used a carbon footprint traceability system to ensure that the entire production process met BAFTA’s carbon neutrality goals.
Highlights of the ceremony: The resonance between the trophy and the winning work
At this year’s BAFTA Game Awards, Astro Bot won five awards including “Best Game” 和 “Best Design”. Its production team praised the trophy for “perfectly echoing the immersive experience of the game with its tactile weight and streamlined shape”
The independent game Balatro won the “Best Debut Game” for its innovative gameplay. Although the developer did not attend the scene in person, he commissioned an actor to receive the trophy in a humorous clown shape, which became a hot topic at the ceremony
此外, although Black Myth: Wukong did not win the award, its six nominations highlight the diverse innovation of the global game industry
Significance of cooperation:
Global narrative of art and technology
The founder of MC ART AWARDS said: “We are committed to carrying the diverse values of game culture with technological breakthroughs. This trophy is not only a symbol of honor, but also a physical tribute to the developer’s innovative spirit.” The BAFTA judging committee commented: “The trophy design goes beyond the traditional paradigm, and its technology integration and environmental protection concept set a new benchmark for the industry.”
About MC ART AWARDS
As an international award manufacturer, MC ART AWARDS has provided customized art solutions for brands such as Hermès and Huanyu Film and Television, and has won the Italian A’ Design Award gold, silver and bronze awards many times. Its works are known for cross-media integration and sustainable practices, and will continue to deepen cooperation with top international cultural projects in the future.
