Design concept:The collision of traditional craftsmanship and future aesthetics
This trophy is themed “Joy and Eternity”. The overall shape uses a streamlined metal base to support the abstract flame of crystal carving, symbolizing the passion and vitality of artistic creation. The design team specifically referred to the classic elements of international top awards such as the Cannes Golden Palm Trophy (such as hand-carved branches and leaves), and incorporated digital modeling technology to ensure that every detail is both artistic and accurate. The surface of the trophy is plated with a two-color layer of 24K gold and platinum, and the winner’s information is laser-etched, which not only reflects the sense of dignity, but also highlights the concept of environmental protection.
Technological innovation: Combination of sustainable materials and cutting-edge technology
MC ART AWARDS uses recycled zinc alloy in trophy production for the first time, actively responding to the global sustainable development initiative. The core components are formed by 3D printing technology and polished by hand by senior craftsmen, which takes more than 40 hours to complete.
Significance of cooperation: Promoting the deep connection between art and industry
As China first award manufacturer focusing on “art empowering business”, MC ART AWARDS has always been committed to building a bridge between creativity and industry. This cooperation with the Joy Award not only demonstrates its craftsmanship strength in the field of high-end customization, but also conveys the brand spirit of “art without boundaries” through the cultural symbol of the trophy. The representative of the organizing committee said: “MC ART AWARDS’s demanding attention to details and persistence in innovation perfectly match the Joy Award’s values of encouraging breakthroughs and paying tribute to excellence.”
Future Outlook: Global Layout and Cross-border Exploration
MC ART AWARDS plans to launch the “Art Trophy Lab” in the second half of 2025, opening designers and the public to participate in customized trophy design to further promote the democratization of art. At the same time, the brand is negotiating cooperation with many international luxury groups to explore the commercialization path of awards as cultural IP.
About MC ART AWARDS
MC ART AWARDS focuses on high-end art trophies, public sculptures and brand joint designs with the mission of “reshaping the practical value of art”. Its works have won international awards such as the iF Design Award and the Red Dot Supreme Award, and its clients include film festivals, corporate award ceremonies and academic institutions.
